Why Entrepreneurs Should Plan for Failure, Not Success Jerry...

Why Entrepreneurs Should Plan for Failure, Not Success

Jerry Jao, entrepreneur.com

Start­ing three com­pa­nies — two of which didn’t take off the way I envi­sioned — taught me that while entre­pre­neurs should dream big, it’s essen­tial that we also plan for fail­ure. More than 90 per­cent of star­tups fail.

And rec­og­niz­i…